Case Study #1: Pueblos Del Maiz
Initial Advertising
A Taste of Pueblos Del Maiz
Kennedy Park Highlight
Ahead of the Festival, a small sample event took place at St. Philip’s Plaza, showcasing Chef’s, restaurants, beverages, etc. that was a “taste” of what was to come at the actual festival. To promote it, we created an Instagram Reel recapping the event, with a focus on details of the food and chefs. They also wanted to Promote the iconic venue of Kennedy Park, which would be one of the locations over the course of the festival for a night of food and music.
Day 1
Day 1 of the Festival featured a multi-plate dinner from different award-winning chefs. The goal of the video was to put a heavy focus on the food, dishes, and Chefs themselves.
Day 2
Day 2 of the Festival featured bands, food vendors, and more at the Tucson Museum of Art. The goal was to feature each of the food vendors, their food, as well as capture the atmosphere and participants enjoying the evening.
Day 3
Day 3 was held at the iconic Kennedy Park in Tucson. It was a music-heavy day and featured bands and performances by Gertie and the TO Boys, and Los Apson amongst others. The goal was to mainly focus on the music and performances, as well as the large venue.
Day 4
To close out the Festival, La Sonora Dinamita played a set at the Rialto Theatre in downtown Tucson. The goal was to capture the concert that displayed a finale to the 4-day weekend of food, music, and culture.
Each of these videos were turned around by the following morning for posting across social media channels
